Customers can now choose which emails and text messages they receive. Every customer email includes an Unsubscribe link that opens a self-service preferences page, and you can review message activity and manage unsubscribe settings for each customer on the System tab of the Customer edit window.
What your customers see
Every customer email now ends with a footer line: "Don't want these emails? Unsubscribe."
Clicking Unsubscribe opens the Email & SMS Preferences page on your webstore. The link is personalized and secure — no login is required, and it stays valid for one year (newer emails always contain a fresh link).
The page shows the customer's name, email and phone, with a checkbox for each message category and delivery method. Unchecking a box unsubscribes from that message; an Unsubscribe from all button clears everything at once.
Clicking Save preferences applies the changes immediately and shows a confirmation message.
Text messages now include a "Reply STOP to unsubscribe" notice.
Managing subscriptions in the Customer edit window
Open Customers and edit a customer.
Go to the System tab and find the Email & Text Message Activity section.
The table lists every message method and type sent to this customer, with the Last sent date, total Count, an Unsubscribed checkbox, and the Since date showing when the customer unsubscribed.
Check the Unsubscribed box to stop sending that message to the customer, or uncheck it to re-subscribe them (for example, if a customer asks to receive order updates again).
Click OK to save — changes take effect immediately.
How sending is affected
When a customer is unsubscribed from a category, emails and text messages of that type are blocked automatically — no staff action is needed.
Unsubscribing from email does not affect text messages, and vice versa; each combination of category and method is independent.
All customers remain subscribed to everything by default — nothing changes until a customer or staff member opts them out.